
Ever feel like you’re in a circus act, spinning ten plates in the air while simultaneously balancing on a tightrope? Welcome to the life of a business owner. Did I mention those plates are holding a bag of flaming dog poo? Yea, the life of a business owner. Isn't it glamorous?
There’s always another deadline, another client request, another social media post that needs to go live five minutes ago. It’s a lot. And if you’re anything like me, you’re constantly wondering: Am I actually doing a good job, or am I just really good at looking busy?
Let’s talk about the art of keeping all those plates spinning while making sure the actual product—the thing you’re selling—is worth the hype. Because here’s the hard truth: A good product sells itself. A bad one, no matter how much glitter you throw at it, will flop.
The Great Marketing Illusion
Marketing is like wrapping a gift. You can have the most beautiful, shiny, ribbon-tied package, but if the inside is junk, no one’s going to be happy when they open it. The same goes for your business. You can have the best ads, the flashiest website, and the most engaging social media presence, but if your product or service doesn’t deliver, you’re just setting yourself up for an expensive disappointment.
So how do you make sure you’re not just spinning plates but actually serving up something people want to come back for?
1. Focus on Quality First
Before you pour energy and possibly your last $50 into promoting something, take a step back. Is your product or service actually good? Is it solving a problem, filling a need, or providing value? If the answer is "kind of" or "sometimes," then that’s where your focus should be first. A bad experience spreads faster than a viral TikTok, and no amount of marketing can save a business that consistently underdelivers.
2. Don’t Just Keep Up—Level Up
It’s easy to get caught up in the day-to-day chaos and forget to check if you’re improving. Take a hard look at your offerings. Are you innovating? Are you listening to feedback? If you’re just doing the same thing year after year without making adjustments, you’re essentially spinning your wheels. The best businesses aren’t just consistent; they evolve. Hello, Amazon!
3. Get Honest Feedback (and Actually Listen to It)
Nobody likes criticism, but ignoring it won’t make it go away. If you have customers, ask them for feedback—real, unfiltered opinions. What do they love? What frustrates them? And be brave enough to accept when something needs to change. The best businesses are built not just on their successes but on how well they handle their mistakes. If you don't want to ask a customer, let's talk. I have some other options for you.
4. Marketing Should Complement, Not Cover
If you find yourself constantly explaining or justifying why your product is great, it might not be as great as you think. The best marketing feels natural because the product delivers on its promise. Think about the last thing you raved about to a friend. Chances are, you weren’t reading from a script—you were just genuinely excited about it. That’s the goal.
5. Give Yourself Room to Breathe
When you’re constantly in go-go-go mode, it’s easy to start sacrificing quality just to keep up. But if you spread yourself too thin, everything suffers—your work, your health, your sanity. It’s okay to take a step back, evaluate, and even slow down if it means producing something better in the long run. Afterall, didn't you start this business to have a bit of freedom?
Let’s Wrap This Up (Before Another Plate Drops)
The hustle is real, and I get it. But if you’re spending all your time keeping plates in the air without ever stopping to make sure what you’re serving is actually good, you’re setting yourself up for failure.
Marketing isn’t about tricking people into buying something mediocre. It’s about amplifying something that’s already great. So before you dive into your next big campaign, make sure your product is worth all the effort you’re putting into it. Because when you build something truly valuable, the right customers will come—no circus act required.
And if you need help figuring out how to get that balance just right? You know where to find me. Let’s make sure your business isn’t just spinning plates but serving up something truly unforgettable.
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